Tutti Frutti is a multi-brand café with 6 sub-brands under one roof. The challenge is to present all brands clearly without fragmenting the experience — the customer should feel one unified, fun café, not six separate menus stitched together.

Currently 70–80% of sales come from frozen yogurt, but the growth strategy is savory (Bites). The menu must give Bites equal visual weight to desserts, trigger impulse purchases through large food photography, and speed up ordering for families, students, and lunch crowds.